B2B Outsourced SaaS Sales is a full service, long term engagement and strategic partnership. We get deep into your business to understand your market, product, competitors, your sales and marketing stack, USPs, ICPs, GTM, and any other fun acronyms you can think of. We basically become part of the team with access to internal systems and processes, weekly calls, etc.
The end result is consistent, growing month over month SaaS revenue directly attributable to closed won deals through SaaSBoost.io.
There are a few things to have in place for Outsourced B2B SaaS Sales to work. The B2B buying process has changed and prospects email and LinkedIN inboxes are flooded. Buyers want to do their own research on a company online before engaging with a rep. There are several things to have in place before it makes sense to hire an outsourced BDR or SDR team to do cold email or LinkedIN outreach:
For more tips, check out Tips for Outsourced SaaS Sales Success.
Once these things are in place, response rates will increase and outsourced SaaS sales and services will have a much better chance for success.
Prospect List Building - work with you to understand your market segments and targets based on your Ideal Custom Profiles (ICP).
Develop Cold Email Outreach Sequences, A/B Test Marketing Messages, Test content/Offers. We prefer getting set up with an email address under your company domain.
Managing Sales Pipeline from Prospect to Close - demos, email follow up, proposals, contract negotiations, renewals, etc. Everything can be tracked through CRM and weekly reports.
SaaS Video Demos and Tutorials, Blog Posts - Content Development for sales and marketing outreach, inbound lead generation.
Recommend, Implement, Manage a Modern Sales and Marketing Stack.
Customer Development - early stage SaaS demos with goal of selling not just what is currently available but also the product roadmap and vision; Understanding, distilling and reporting back customer needs, feature requests to help inform your product roadmap.
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Automated Debt Collection - Turn past-due collections on autopilot. Streamline, scale, and manage your account receivables with Resolves AI-powered end-to-end financial operations platform.
Listly is a plugin for Google Chrome, Microsoft Edge, and Naver Whale that enables users to scrape the web without needing to write any code. This makes it easier for you to gather a large amount of information and export it into either Excel or Google Sheets, for your benefit!
Admina (previously known as IT Management Cloud) simply helps companies discover, manage and optimize SaaS applications. It allows businesses to gain complete visibility of SaaS applications and help them understand what SaaS apps they have, what those apps cost, and how they’re used, allowing them to identify underused and unused applications, provision & de-provision users, as well as discover Shadow ITs.
Symmetry Corporate Finance is a UK based M&A advisory services firm. Symmetry was using a lead agency and getting pretty good outbound results. The problem is it was a monthly recurring cost regardless of results, the amount of leads were dwindling, and the program was mostly a black box with no inputs. They did not own any of the data or infrastructure. We helped Symmetry:
The results:
“Before partnering with Jeremy, we had been utilizing Apollo for 12 months, thinking we were fully leveraging its capabilities. However, Jeremy revealed a whole new level of potential. His deep understanding of Apollo and expertise in crafting outbound engines are exceptional - with the right blend of personalization/customization and scalability.
Since Jeremy came on board, our success in booking meetings with targeted personas and accounts has skyrocketed. His insights have not only met but exceeded our expectations, driving significant growth for our business.
We wholeheartedly recommend Jeremy to any organization aiming to maximize their use of Apollo. His input has been a game-changer for us."
LiveWebinar is a SaaS webinar platform based in Poland. Established first direct US and NA sales presence. Built a database of prospects, helped evaluate and implement CRM (PipeDrive); set up outbound marketing automation/cold email outreach funnel(Woodpecker). Quickly got up to speed on complex, technical SaaS webinar platform in a new market and have a growing customer list of enterprise and white label customers.
Worked closely with founders of one of the first B2B marketing personalization platforms as they were moving to the US and closing a $5M Series A. Leveraged CMO network and B2B marketing knowledge to set up initial meetings with enterprise customers. Quarterbacked deals with $30K average ARR for first US SaaS customers. Acquired within 6 months by Marketo for $20M.
Outsourced SDR Services - email, phone, LinkedIn outreach.
Apollo.io Setup, Automations, Sequences, List Building; integrated with Hubspot CRM.
Built initial cold call, demo, email scripts, sales FAQs, objection handling. A/B tested, refined over time.
Cold Email Domain Setup for Outbound Outreach and to protect primary domain.
Intent Data - used intent data sources Bombora and Leadsift to identify in-market accounts researching relevant software (debt collection software); automated outreach to right contacts at those accounts .
Dealfront setup, integration to identify anonymous website visitors (accounts) and automate cold outreach to matching buyer personas to convert to traffic to demos.
SEO Analysis, Content Mapping - Identified high intent keywords like “chatgpt for debt collection” and “ to drive traffic and support outbound efforts.
Software Directory Submission Service - posted Arrears on 10+ software directories including G2, Capterra, SoftwareAdvice for product discovery, links, traffic.
Outcome: Setup, Logistics
Outcome: Account, Contact Lists.
Framework to connect sequences, workflows, reports.
Setup Apollo.io as an automated lead engine with custom reporting
By end of Week 4 Apollo.io should be running smoothly and ready for full handoff
By the end of month
More info on process here, including why you don’t want to use your primary domain for cold outreach, DNS settings, factors for email deliverability, # of emails per domain/mailbox here: Cold Email Best Practices for SaaS Companies
Includes:
On call Fine tuning, troubleshooting, consult after initial setup (up to 5+ hours a month)
Book an hour call anytime to troubleshoot, optimize, setup, strategize about all things Apollo.io and outbound sales
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Independent Web Publishers, media companies, and website owners and operators that are considering outsourcing or hiring dedicated ad sales sales help and expertise to grow revenue with limited risk/up front investment. The focus is on moving beyond programmatic display and into more integrated, strategic ad products to expand revenues.
For Direct Sales to work, a web property generally must have realistic potential for at least $10K/month (ideally more) in direct ad sales revenue beyond programmatic display. There is not necessarily a specific monthly traffic level - niche B2B, purchase focused websites will command much higher premiums and advertiser demand than B2C or less focused, news oriented sites.
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