Services

The top end of the sales funnel has traditionally required a full time SDR or BDM hire. By leveraging software and data along with experience and expertise, much of the process of building an ABM (Account Based Marketing) list and generating initial interest and booked demos can be automated for early stage SaaS Startups.

Consider SDR Outsourcing options with SaaSBoost.io.

-Plug in SDRs/BDRs

B2B Outsourced SaaS Sales is a full service, long term engagement and strategic partnership. We get deep into your business to understand your market, product, competitors, your sales and marketing stack, USPs, ICPs, GTM, and any other fun acronyms you can think of. We basically become part of the team with access to internal systems and processes, weekly calls, etc.

The end result is consistent, growing month over month SaaS revenue directly attributable to closed won deals through SaaSBoost.io.

There are great benefits to getting your SaaS listed in the top product directory and review websites, even for early stage SaaS companies:

• Product Discovery - Get top of funnel awareness/consideration from software buyers that have already identified a problem/need and are now researching and comparing possible SaaS solutions and creating a short list
• Links, SEO, and direct traffic back to your website
• Control the message on comparisons to your competitors - proper categorization of your SaaS, features, screenshots, pricing, etc.
• Reach high intent buyers - take advantage of PPC, sponsored listings, intent data, and other paid marketing upgrades when budget allows.

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What are the downsides or issues with getting listed in SaaS product and review directories?

• It takes a lot of time and manual work. Each website needs the data in a little different format.
• Lots of back and forth emails with submitting, waiting for approvals, getting the correct info, formats, etc.
• Endless calls and emails from sales reps trying to upsell you into paid marketing packages and plans that you may not be ready or interested in.

Do you have top of funnel, initial 'hand raiser' leads and accounts that may have filled out a form but are not quite ready to book a demo or get on a call? Or do you need more information to further qualify and prioritize the lead before routing them? Hiring a firm that provides outsourced lead qualification may be a great option to insert as the next stage after your top of funnel efforts (inbound web, outbound marketing, lead generation, content syndication) and saving your limited in house sales resources from this often frustrating middle ground of the buyer's research process.

An outsourced lead qualification company will usually use a mix of email, social selling and phone to further qualify these leads and get them closer to the point of calendared demos.

Are you looking for a SaaS Content Marketing Agency to jumpstart your inbound efforts? SaaSBoost.io can serve as a content marketing agency for SaaS as standalone service, or as part of a comprehensive inbound and outsourced outbound sales and marketing approach for early stage SaaS companies.

Apollo.io is a great choice for implementing an outbound motion for B2B SaaS and startups (see my video for a full breakdown on Apollo vs. ZoomInfo/Clay/Smartlead and how to consolidate your outbound tech stack). Apollo.io is an all-in-one tool that can be used to build lists, create sequences, automate and execute multi-channel, account based outreach programs and generate a pipeline of warm leads. Apollo.io has integrations with most major CRMs (Hubspot, SFDC), LinkedIn, GMail, etc.

Looking for a Certified Apollo.io Agency Partner to help with strategy and implementation?

SaaSBoost.io will work with you to understand your business, ICPs, competitors, messaging, etc. and partner to setup a strategic and automated outbound engine using Apollo.io. Jump to our "Done with you as a Service" section to have this all impemented on your behalf.