How to Create Custom Account and Contact Scores in Apollo.io to target and engage qualified prospects.
This tutorial video walks through setting up a custom account score in Apollo.io, including:
-Demographic, Technographic Filters
-Intent Data
-Adding Accounts to Lists
-Finding Contacts that match your buying persona at high score accounts
-Adding contacts to sequences
Apollo.io's lead scoring software can help identify the best target accounts and contacts within accounts to focus your outreach efforts on. This can be done programmatically to
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