Services
Apollo.io Setup and Managed Services Pricing
Option 1
Done-for-You Setup (Client purchases tools)
Option 2
Fully Managed Service (We handle everything)
Apollo.io Setup – ICPs, Target Accounts, Buyer Personas
Included
Included
Apollo.io Setup – Workflows (Automations, Integrations) & Deal Stages
Included
Included
Multi-Channel Outreach Sequences & A/B Testing
Implemented, options supplied by client
We optimize bi-weekly, test & iterate
Cold Email Infrastructure (Domains, Warmup, Inbox Rotation)
We set up, but you purchase
We provide & manage
Closed Loop Reporting, Dashboards in Apollo.io
Included
Included
Implement Apollo.io Website Visitor ID Pixel & Playbooks
Included
Included
Custom Account & Contact Scoring Models
Included
Included
Basic CRM Integration (HubSpot, Salesforce, Pipedrive) & Data Enrichment
Included
Included
Advanced CRM Mapping or Complex Data Enrichment (Salesforce, etc.)
Custom pricing required
Custom pricing required
Deliverability Monitoring & Issue Resolution
Not included
Included
Bi-Weekly Copy Updates & Optimization
Not included
Subject line, CTA, & body variations tested every 2 weeks
A/B Testing for Higher Open Rates
Not included
We test & iterate constantly, you approve changes
Bi-Weekly Strategy Calls & Performance Reviews
Not included
Included
Monthly Reporting & Insights
Not included
Included
Single Invoice for All Services
No, you manage tools separately
Yes, fully managed
Ownership & Access
Client owns all data & has full Apollo access
Client owns all data & has full Apollo access
Cancellation & Spin-Out
Can cancel anytime & retain control
Can cancel anytime & retain control
Email Sending Capacity
Up to 6,000 emails/month (10 mailboxes)
Up to 9,000 emails/month (15 mailboxes)
Consulting & Support
Available at:
• $200/hr (as needed)
• 10-hour pack for $1,500
• $200/hr (as needed)
• 10-hour pack for $1,500
Included in monthly price
Total Cost
$4,500 one-time setup + Client pays separately for:
• 10 mailboxes ($8/mailbox → $80/mo)
• 2 Apollo.io seats ($99/seat → $198/mo)
• Email warmup ($49/month)
• Domain purchase (5 domains at $12 each → $60 one-time)
• Consulting at $200/hr or $1,500 for 10 hours
• 10 mailboxes ($8/mailbox → $80/mo)
• 2 Apollo.io seats ($99/seat → $198/mo)
• Email warmup ($49/month)
• Domain purchase (5 domains at $12 each → $60 one-time)
• Consulting at $200/hr or $1,500 for 10 hours
$2,250 one-time setup + $750/month starting Month 3 (includes all tools & management)
Key Clarifications
Client owns all data & has full login access to Apollo in both options.- Email Volume & Mailboxes:
- Option 1: Up to 6,000 emails/month (10 mailboxes).
- Option 2: Up to 9,000 emails/month (15 mailboxes). - Option 1 requires the client to pay separately for mailboxes, domains, Apollo seats, and email warmup.
- Option 2 simplifies everything under one invoice and includes management & deliverability monitoring.
- Option 2 includes bi-weekly copy refresh & testing to ensure sustained performance.
- Basic CRM integrations (HubSpot, Salesforce, Pipedrive) & data enrichment are included.
- Custom CRM mapping or complex Salesforce enrichment is an additional charge.
Cost Comparison Over One Year
Monthly Cost
Annual Cost (12 months)
Total Cost in Year 1 (Incl. Setup)
Option 1 (DIY Setup)
~$399 (Apollo, domains, mailboxes, warmup)
~$4,788
$9,348 ($4,500 setup + $4,788 infra + $60 domains)
Option 2 (Managed Service @ $750/mo)
$750 (fully managed)
$9,000
$11,250 ($2,250 setup + $9,000 managed)
Apollo.io Add-ons Pricing
Cold Email Domain Setup, Warming
More info on process here, including why you don’t want to use your primary domain for cold outreach, DNS settings, factors for email deliverability, # of emails per domain/mailbox here: Cold Email Best Practices for SaaS Companies
Includes:
- 5 Domains, 2 Email Inboxes per Domain (10 total)
- DNS Settings - SFP, DKIM, DMARC, 2 week email warming period, redirect domain to your main website
- Central inbox set up as "Send from"
- Domains are bought on Namecheap and then ownership is transferred. Google Workspace is set up and then ownership is transferred.
$450
/for 5 domains
Includes 5 domains, 2 email addresses per domain (10 total)
Ongoing Apollo.io, Cold Outbound support
On call Fine tuning, troubleshooting, consult after initial setup (up to 5+ hours a month)
$500
/mo
One time - Hourly Apollo.io Consulting Call
Book an hour call anytime to troubleshoot, optimize, setup, strategize about all things Apollo.io and outbound sales
$200
one time fee
Outbound Lead Generation for SaaS Startups
