Turn data and signals into pipeline—automatically.
Apollo.io Workflows & Automation Examples
Apollo.io is more than just a data and sequencing tool. With the right strategy and automations in place, it becomes the command center for your outbound engine. On this page, we showcase real-world workflow examples that help you reach the right prospects, at the right time, with the right message — without manual effort.
👀 Website Visitor → Hot Prospect Sequence
Use Apollo Website Visitor ID to detect anonymous companies browsing your site, then automatically enroll key personas into a follow-up sequence.
Real-time intent detection- Hyper-relevant follow-up
- Great for demo and pricing page traffic
🔄 Past Customers at New Companies
Use Apollo’s job change signals to find people who’ve used your product before — and now work somewhere new. Set up a re-intro sequence automatically.
- High-trust opens
- Great for SaaS land-and-expand
- Timely, relevant touch
👤 Persona-Based Messaging at Scale
Map common buyer personas (e.g. VP Marketing vs. RevOps) and dynamically change messaging based on job title using Apollo variables and conditional logic.
- More relevant messaging
- Higher reply rates
- Scalable personalization
🛑 Automatically Exclude Current Customers
Avoid embarrassing outbound misfires by filtering out customers and open opportunities from Apollo sequences.
- Protect brand reputation
- Clean data → smarter targeting
🔁 Re-Engage Unresponsive Contacts
Create nurture campaigns that automatically trigger after a contact doesn't respond to your first sequence.
- Keeps your pipeline warm
- Low effort, high ROI
🧠 Prioritize Leads with Custom Account Scoring
Use Apollo’s custom account scoring to focus outreach on companies with the strongest fit and most relevant buying signals.
- Data-backed targeting
- Focus SDR time where it matters
- Works great with segmentation
Want These Set Up for You?
