Services

SaaS Content Marketing Agency

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Keyword Research and Content Marketing - Done for You as a Service. Tailored for early stage B2B SaaS companies.

Are you looking for a SaaS Content Marketing Agency to jumpstart your inbound efforts? SaaSBoost.io can serve as a content marketing agency for SaaS as standalone service, or as part of a comprehensive inbound and outsourced outbound sales and marketing approach for early stage SaaS companies.

One Time Apollo.io Setup/Reconfiguration

If you are starting from scratch with Apollo.io or already have an Apollo.io instance and want help reconfiguring, SaaSBoost.io can help. We are an Apollo.io certified agency partner.

Apollo.io Managed Services

Just want an outbound system that works but you still own the data and is not a 'black box'? We'll setup domains with proper DNS, mailboxes, and an Apollo.io instance based on your targets, inputs and strategy.

Apollo.io Consulting

Need help with an Apollo.io Salesforce or Hubspot integration, or want to or . Let's book an hour or block of hours and work together to get the most out of Apollo.io for your company.

We take a client's ICP, Personas, Messaging, Pain points, intent topics, etc. and bring that to life in a new Apollo.io instance and build an outbound lead engine

Are you ready for

SaaS Content Marketing Agency

?

B2B buyers conduct more and more of their pre-purchase research online before they agree to a demo or sales call with a rep. The buyer is in charge of their own "customer journey". It is important to have a base level of content to help guide your prospects through this process, establish credibility for your brand, and of course obvious benefits like driving more inbound, organic traffic to your website and hopefully converting some of those users to signups/trials/demos with a well constructed funnel.

Content marketing does take time and is a long term investment though, and depending on your SaaS niche may be difficult to rank for competitive keywords or generate a high enough volume of traffic. There are some additional ways to stretch your content marketing dollars and make the investment pay off:

How to Ensure ROI on Your SaaS Content Marketing Investment

Make sure your SDRs (or outsourced SDRs) leverage the content in outbound outreach sequences. A good SDR personalizes emails and is an "information concierge", using account signals to offer up bread crumbs of relevant, useful content to the prospects and lead them closer to agreeing to a demo or trial.
Use tools like Dealfront to Identify B2B Website Visitors. Once you know at least the Accounts of who is visiting your website, even if they don't fill out a form they can be remarketed to in Account Based Marketing (ABM) programs. Your SDRs can do further digging to find the right contacts that fit your user personas. This is essentially first party intent data that you can then operationalize using a tool like Apollo.io to book a demo. For example if 3 different individuals at an account have looked at a total of 20 pages on your site, including your enterprise pricing page, that is a good account to prioritize for further sales and marketing efforts.
Be strategic about the keywords you target. For early stage SaaS companies these may be very niche topics with relatively low volume, but have high user intent and be easier to rank for. An example is going after a larger, incumbent competitor with a Competitive Attack Campaign that can be supported with a targeted outbound sales effort behind the content. Companies are always looking for upstarts and new options to establshed brands. Entrenched competitors and market leaders are often costly, overly complex, and not as focused or flexible as startups.

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What We Can Provide - SaaS Content Marketing Done for You as a Service

Initial SEO Keyword Research

We can use the latest tools to identify achievable long tail, high intent keywords to target. Competitor Keyword Gap Analysis.

Published Examples we have produced for clients and the strategy behind them

Roundup Posts - Capture users already aware of a problem and category and looking to create a short list of options. Examples: Best Shadow IT Discovery Tools ; Best No Code Web Scrapers

Competitive Comparison Pages - Draft off established competitors and capture users looking for alternatives to these pricy, complex brands. Examples: Intuizi vs. Foursquare - Alternative to Foursquare; Alternative to Octoparse

Tutorials and Use Case Posts. Capture users looking to solve a specific problem and showcase your solution. Example: Web Scraping for Real Estate Agents Using Listly.io

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Pricing for SaaS Content Marketing Done for You as a Service

Starts at $2,000 a month. Can be layered in with Outsourced SDR Services to identify accounts visiting your website, discover the contact information of the right contacts at these engaged accounts that fit your ICP and target personas, and follow up with personalized sales outreach to nurture and convert visitors to leads, demos and trials.

What We Can Provide:

Case Studies:

SaaSBoost.io for Growing SaaS Startups

How the Process Works

1 Provide us an email address

You provide us access to a temporary corporate email address from your domain - required by some providers to prove ownership (it can be generic like 'listings@yourcompany.com'). We only use this email address for the purpose of submitting/editing/approving listings. You can delete it afterwards if needed or change the password later if you want to keep that as a separate inbox for listings communications.

2 Fill out our form once with your product and company details

Fill out the form once with your full company and product info data (screenshots, pricing, videos, etc) and choose which directories to submit to. Some fields are optional and can be left blank. We'll pull any additional info needed from your website to complete the submissions without a lot of back and forth or asking minor questions. The goal is to get the listings published and links from the directories up and running. You always maintain full ownership of the listings per each site's TOS and you can update/enhance/fill in any gaps at any time.

3 See the live listings

It can take up to 2-3 weeks to get everything submitted and go through the full approval processes for publishing on every site. We will send a weekly email update with published submissions (i.e. 8 out of 20 published so far, here the links, etc.). There is not a guarantee that all 20 will ultimately be reviewed/approved/published but they will definitely be submitted and if there is any missing info or reasons for rejection will pass that info on and work with you to correct (not typical). Once live, we include one round of revisions. Need ongoing help keeping listings up to date? Talk to us and we can help.

Directories we submit to:

Choose the directories that are a fit or match for your SaaS solution

DiscoverCloud

SaaSHub

Cuspera

SaaSWorthy

FinancesOnline

SourceForge

Product Hunt

CabinetM

CrowdReviews

SaaSGenius

Serchen

TechnologyAdvice

PeerSpot

TrustRadius

SoftwareSuggest

AlternativeTo

TrustPilot

FeaturedCustomers

Software Advice

Capterra

StackShare

Crozdesk

GetApp

Good Firms

Check out the Top 28 Software Directory and Review Sites - Complete Guide 2025

Case Studies

‍Kroolo

Industry
Software
Location
Singapore
Company Size
Medium

About Kroolo

Introducing Kroolo - your ultimate productivity powerhouse. Transform your workflow with Kroolo's all-in-one integration of workspaces, projects, tasks, goals, documents, and collaboration tools - all unified in a single hub, enhanced by AI. Consolidate your goals, tasks, projects and OKRs metrics all in one dashboard for a clear overview of objectives.

Published on 12 Directories

Sonos Pro

Industry
Software
Location
Santa Barbara, CA
Company Size
Medium

What is Sonos Pro?

Sonos Pro makes it easy to play what you love—music, podcasts, movies, shows, audiobooks, radio and more—and share it out loud with the ones you love. We’re not limited by what’s possible now. With a bold vision for the future of home sound, we’ve painstakingly invented the technology we needed to make it a reality.

Published on 7 Directories

‍Resolve

Industry
Software
Location
Singapore
Company Size
Medium

What is Resolve?

Automated Debt Collection - Turn past-due collections on autopilot. Streamline, scale, and manage your account receivables with Resolves AI-powered end-to-end financial operations platform.

Published on 8 Directories

‍Listly

Industry
Software
Location
Singapore
Company Size
Medium

What is Listly?

Listly is a plugin for Google Chrome, Microsoft Edge, and Naver Whale that enables users to scrape the web without needing to write any code. This makes it easier for you to gather a large amount of information and export it into either Excel or Google Sheets, for your benefit!

Published on 8 Directories

Admina

Industry
Software
Location
Tokyo, Japan
Company Size
Medium

WHAT IS ADMINA?

Admina (previously known as IT Management Cloud) simply helps companies discover, manage and optimize SaaS applications. It allows businesses to gain complete visibility of SaaS applications and help them understand what SaaS apps they have, what those apps cost, and how they’re used, allowing them to identify underused and unused applications, provision & de-provision users, as well as discover Shadow ITs.

Published on 5 Directories

Software Directory Listings - Done for You as a Service

Pricing

SaaS Directory Listing Service

One Time Fee

$999

Choose up to 20 Directories to submit to
Enter your data once - we submit to all directories
Accuracy Guaranteed - One Round of Revisions Included

Start Now

Common Questions - FAQs

Get in touch at

jeremy@saasboost.io
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How do product directories impact SEO?

Directories are generally considered a good targeted referral traffic source with no SEO benefit or harm. We're only placing you in hand picked, relevant product directories and review sites focused on SaaS. After years of abuse and shady SEO practices, Google likely ignores most directory links. Does that mean there's no reason to get listed on these platforms? No, it is still a key product discovery mechanism for serious B2B buyers. SaaS software purchasers are spending time on these sites so it's important to be there with at least a baseline presence to get considered for the short list.

Why do this through SaaSBoost.io?

The main benefit is to save time and headaches - submitting company and product listings is a manual process with a lot of email back and forth and approvals (as well as sales calls and emails from reps selling sponsored directory packages). The process can actually be a little tricky with submitting, formatting, etc. We have VAs that have the process down and everything documented.

Should I submit before I have customer reviews?

There are different strategies here. Obviously it is ideal to have lots of glowing customer reviews, but even if you are not at that stage there are still product discovery benefits to getting listed early. Plenty of buyers may also be intrigued by startups in stealth mode or with new and innovation solutions and approaches. Buyers are often looking for alternatives to the obvious SaaS choices.

What about ongoing changes?

You own the listings and can make changes at any time. Need help to frequently update the listings? Contact us and we can likely help streamline this process for you.

Want to talk first?

No problem - drop us a line and we can set up a time to talk through the process and answer any questions.

Case Studies

See how other companies have grown revenue with SaaSBoost.io

Symmetry Corporate Finance

Location: Basingstoke, England

Brought outbound infrastructure in house, now delivering steady stream of meetings and 7 figure pipeline

Symmetry Corporate Finance is a UK based M&A advisory services firm. Symmetry was using a lead agency and getting pretty good outbound results. The problem is it was a monthly recurring cost regardless of results, the amount of leads were dwindling, and the program was mostly a black box with no inputs. They did not own any of the data or infrastructure. We helped Symmetry:

Set up a cold email infrastructure that could land in their recipient's inboxes at scale
Build out an Apollo.io instance complete with custom account scoring models, personas, website visitor ID connected to outreach
Personalize messaging at the account and contact level using dynamic variables (relevant Spintax) to increase response rates
Documentation and training on on how to run this outbound system themselves, with optional ongoing support if ever needed

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The results:

Much higher quality conversations with leads (brand and offer appropriate messaging vs. spammy junk responses)
Meetings progressing to deal stages (mid-7 figure plus acquisition deals with long sales cycles are typical in this industry)
An "Allbound" Sales engine that Symmetry now owns and controls

Jolly

Location: Sydney, Australia

“Before partnering with Jeremy, we had been utilizing Apollo for 12 months, thinking we were fully leveraging its capabilities. However, Jeremy revealed a whole new level of potential. His deep understanding of Apollo and expertise in crafting outbound engines are exceptional - with the right blend of personalization/customization and scalability.

Since Jeremy came on board, our success in booking meetings with targeted personas and accounts has skyrocketed. His insights have not only met but exceeded our expectations, driving significant growth for our business.

We wholeheartedly recommend Jeremy to any organization aiming to maximize their use of Apollo. His input has been a game-changer for us."

David Larter, Founder of Jolly

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Want to find out more?

Read about our Pricing, Process and Phased approach to Outsourced SaaS Sales

View Pricing

Project Stages: Apollo.io "Done with You as a Service" Setup

By end of Week 1

Onboarding

Outcome: Setup, Logistics

Setup shared Notion doc for To List, collaboration
Complete Apollo.io ICP doc (client) - to get on same page of ICPs, Messaging, Goals
Setup/Troubleshoot Domains, DNS, Warm up of cold outreach inboxes
Apollo.io integrations, account/contact mappings (CRM, blacklists, sequence rules, etc.)
Add Apollo.io tracking pixel, setup for Account ID

By end of Week 2

Initial Setup

Outcome: Account, Contact Lists.
Framework to connect sequences, workflows, reports.

Build Initial Prospect Lists at Account and Contact Level
Setup Apollo.io Custom Account Scoring Model
Build Personas
Set up Apollo.io intent data topics
Setup any custom account/contact fields for segmenting or personalization
Implement initial Sequences, Campaigns

By end of Week 3

Workflows, Reporting, Sequences

Setup Apollo.io as an automated lead engine with custom reporting

Set up Workflows (automations) to ensure a steady flow of taegeted campaigns, leads and clean data
Set up reporting/dashboards
Troubleshoot

By end of Week 4

Final Adjustments, Handoff

By end of Week 4 Apollo.io should be running smoothly and ready for full handoff

Best practices playbook, documentation, tutorials for your SDR and Sales team (List definitions, account and stages, process)
45 minute recorded call with your sales team (optional)
Any final workflows, reports/dashboards, adjustments.

weeks 5+

Ongoing Maintenance, Support

By the end of month

Book an addental any time to add Workflows, Sequences, Consult, etc.

Apollo.io Consulting Pricing

Option 1

Done-for-You Setup (Client purchases tools)

Option 2

Fully Managed Service (We handle everything)

Apollo.io Setup – ICPs, Target Accounts, Buyer Personas

Included

Apollo.io Setup – Workflows (Automations, Integrations) & Deal Stages

Included

Multi-Channel Outreach Sequences & A/B Testing

Implemented, options supplied by client

We optimize bi-weekly, test & iterate

Cold Email Infrastructure (Domains, Warmup, Inbox Rotation)

We set up, but you purchase

We provide & manage

Closed Loop Reporting, Dashboards in Apollo.io

Included

Implement Apollo.io Website Visitor ID Pixel & Playbooks

Included

Custom Account & Contact Scoring Models

Included

Basic CRM Integration (HubSpot, Salesforce, Pipedrive) & Data Enrichment

Included

Advanced CRM Mapping or Complex Data Enrichment (Salesforce, etc.)

Custom pricing required

Deliverability Monitoring & Issue Resolution

Not included

Included

Bi-Weekly Copy Updates & Optimization

Not included

Subject line, CTA, & body variations tested every 2 weeks

A/B Testing for Higher Open Rates

Not included

We test & iterate constantly, you approve changes

Bi-Weekly Strategy Calls & Performance Reviews

Not included

Included

Monthly Reporting & Insights

Not included

Included

Single Invoice for All Services

No, you manage tools separately

Yes, fully managed

Ownership & Access

Client owns all data & has full Apollo access

Cancellation & Spin-Out

Can cancel anytime & retain control

Email Sending Capacity

Up to 6,000 emails/month (10 mailboxes)

Up to 9,000 emails/month (15 mailboxes)

Consulting & Support

Available at:
• $200/hr (as needed)
• 10-hour pack for $1,500

Included in monthly price

Total Cost

$4,500 one-time setup + Client pays separately for:
• 10 mailboxes ($8/mailbox → $80/mo)
• 2 Apollo.io seats ($99/seat → $198/mo)
• Email warmup ($49/month)
• Domain purchase (5 domains at $12 each → $60 one-time)
• Consulting at $200/hr or $1,500 for 10 hours

$2,250 one-time setup + $750/month starting Month 3 (includes all tools & management)

Key Clarifications

Client owns all data & has full login access to Apollo in both options.
Email Volume & Mailboxes:
- Option 1: Up to 6,000 emails/month (10 mailboxes).
- Option 2: Up to 9,000 emails/month (15 mailboxes).
Option 1 requires the client to pay separately for mailboxes, domains, Apollo seats, and email warmup.
Option 2 simplifies everything under one invoice and includes management & deliverability monitoring.
Option 2 includes bi-weekly copy refresh & testing to ensure sustained performance.
Basic CRM integrations (HubSpot, Salesforce, Pipedrive) & data enrichment are included.
Custom CRM mapping or complex Salesforce enrichment is an additional charge.

Cost Comparison Over One Year

Monthly Cost

Annual Cost (12 months)

Total Cost in Year 1 (Incl. Setup)

Option 1 (DIY Setup)

~$399 (Apollo, domains, mailboxes, warmup)

~$4,788

$9,348 ($4,500 setup + $4,788 infra + $60 domains)

Option 2 (Managed Service @ $750/mo)

$750 (fully managed)

$9,000

$11,250 ($2,250 setup + $9,000 managed)

Apollo.io Add-ons Pricing

Cold Email Domain Setup, Warming

More info on process here, including why you don’t want to use your primary domain for cold outreach, DNS settings, factors for email deliverability, # of emails per domain/mailbox here: Cold Email Best Practices for SaaS Companies

Includes:

5 Domains, 2 Email Inboxes per Domain (10 total)
DNS Settings - SFP, DKIM, DMARC, 2 week email warming period, redirect domain to your main website
Central inbox set up as "Send from"
Domains are bought on Namecheap and then ownership is transferred. Google Workspace is set up and then ownership is transferred.

$450

/for 5 domains

Includes 5 domains, 2 email addresses per domain (10 total)

Order

Ongoing Apollo.io, Cold Outbound support

On call Fine tuning, troubleshooting, consult after initial setup (up to 5+ hours a month)

$500

/mo

Order

One time - Hourly Apollo.io Consulting Call

Book an hour call anytime to troubleshoot, optimize, setup, strategize about all things Apollo.io and outbound sales

$200

one time fee

Order

Apollo.io Video Tutorials

Apollo.io

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Who this guide is intended for:

Independent Web Publishers, media companies, and website owners and operators that are considering outsourcing or hiring dedicated ad sales sales help and expertise to grow revenue with limited risk/up front investment. The focus is on moving beyond programmatic display and into more integrated, strategic ad products to expand revenues.

Can Outsourced Ad Sales really work? Is there a minimum traffic level or monthly unique visitors required?

For Direct Sales to work, a web property generally must have realistic potential for at least $10K/month (ideally more) in direct ad sales revenue beyond programmatic display. There is not necessarily a specific monthly traffic level - niche B2B, purchase focused websites will command much higher premiums and advertiser demand than B2C or less focused, news oriented sites.

Read the Guide