Best Outbound Sales Software for SaaS

Building a sales team and want to close more deals? Top 3 outbound sales tools to use in 2022

Imagine: You just hit the first profit quarter of your new business and you are about to build out your sales and marketing team to expand your business and you hear " Cold calling is dead".

Contrary to this popular belief that has spread into sales what actually happened is cold calling/sales has shifted. Compared to the past when information was scarce today we live in an information democracy.

Everyone has access to the same infinite source of information. Thus cold calling or selling is not merely providing the solution but persuasive problem identification.

What problems are your prospects facing? When did it start? How are they planning on solving it? And outbound sales gives you the immediate opportunity to dig deeper into the potential rut your prospect is in and spread awareness of your product.

But of course like anything else in business you have to know your ICP, AKA your ideal customer profile. After all, Bentley does not aim to sell to people from all walks of life. The most successful brands have established a persona they are selling to.

So first understand: Who is your audience? What problems or desires are they facing?

OK let's say you've got a dozen of prospects that fit your ICP. What now? How can you drive maximum revenue by improving what works and what doesn't? How can you make your sales communication and cadence flow naturally like a river?

The answer is a Sales engagement platform. It stores all customer data in one place and streamlines your communication. So let's say you have 100 leads at your disposal that fit your product's ICP. It not only allows you to track your entire sales cycle but also gives you suggestions via AI to identify patterns to close more deals.

Here is an overview of the best outbound sales software for SaaS that will put your outbound process on steroids:

Salesloft

Salesloft features:

• Cadence Scheduling
• Integrated Dialer
• User administration
• Sales email engine
• Salesforce integration

Does Salesloft have a free plan?

No, Salesloft does not have a free plan tier. Pricing is available on request.

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Is Salesloft good for early-stage SaaS? 

It does not have a free trial. But the simple interface makes it easy to adopt and to use. If you are looking to scale your team rapidly and want to efficiently track and improve its performance give Salesloft a go.

Support/onboarding: Customer support via email and phone:

Outreach.io

Does Outreach.io have a free plan?

No, Outreach.io does not have a free plan tier. Pricing is available on request.

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Outreach.io features:

• Email/Call Sequencing
• Salesforce Integration
• Coaching Analytics
• Data/ Call list  Management 
• Master Sequencing 
• Inbox Integration
• Call list 
• Lead scoring

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Is Outreach.io good for early-stage SaaS?

Like Salesloft, the features are quite extensive. What distinguishes Outreach from Salesloft is the in-depth analytics. Thus it's a little more complex and can be extended to wider departments within your company. That would be useful if you are planning on doing sales-based projects.

Support: Live/ Phone support

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Apollo.io

Does Appolo.io have a free plan?

Yes! Apollo.io has a free plan and startup friendly pricing with the Basic(24$ per user/mo), Professional ($49 per user/mo) and custom version (starts at $5k).

Apollo.io features:

• Basic Filters
• Buying intent
• Linkedin extension
• Send 250 Emails per day
• Gmail extension
• Email reply & Meeting tracking
• HubSpot & Salesforce integration
• Limited API access

Support: No support option in the free version but Basic and Professional come with just Email support.

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Is Apollo.io good for early-stage SaaS?

If you are on a tight budget or have a small team and only want to practice the basics like prospecting/cold calling Apollo is the one to opt into.

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Want Outbound Sales Software Setup for Your SaaS and Done for You as a Service?

Want a sales outreach team set up and run for you as a service? There are a few options:

• Work with an agency like SaaSBoost (contact us here)
• Browse 29+ Sales Outsourcing Firms and find one that is a fit for your business
• Or, hire and work directly with an independent SDR rep like Ecem - the writer of this blog!