We are looking for an experienced Senior Lifecycle Marketing Manager to deliver on content growth initiatives and help expand our marketing channels. This is a 12 month contract position reporting to the Group Manager of lifecycle marketing. You'll help deliver an outstanding customer experience through lifecycle channels like email, push notifications, and in-app messages. In this role you'll produce engaging and effective lifecycle programs, expand infrastructure, and collaborate with partners to elevate the lifecycle marketing program and help the business reach its goals.
This is a contract position requiring a commitment of 40 hours per week, with availability to attend meetings during regular business hours, as needed.. This assignment will start ASAP and lasts 12 months.
Here are some ways you'll make an impact:
- Engage product managers, creative teams, and engineers to develop scalable multi-channel marketing campaigns using html, css, liquid, responsive modular templates, and other tools
- Provide expertise on lifecycle marketing strategies and user flows to engage, convert, and retain users
- Implement complex, multivariate A/B tests, and make optimization recommendations
- Create and optimize segmentation and content personalization strategies
- Leverage Braze to send high-quality, user-focused email, push, and in-app messages
- Work with engineering teams to develop infrastructure to power engaging user experiences and strong business outcomesHelp ideate on campaigns and growth tactics to contribute to annual and quarterly plans
Are you our next Senior Lifecycle Marketing Manager?
- 5+ years of relevant work experience including working with an enterprise-level CRM platform (Braze experience preferred)
- Advanced knowledge of HTML and CSS, including mobile-responsive templates and experience with a scripting language (Liquid, AMPScript, Free Marker, etc.)
- Familiarity with data concepts such as APIs, JSON, ETLs, etc.
- Knowledge of the Martech landscape and an ability to learn new systems quickly
- Experience with measurement tools like Tableau, Looker Data Studio, Amplitude, AppsFlyer, Google Analytics.
- Experience successfully building and maintaining sophisticated, multi-channel experiences and multivariate A/B tests
Bonus Points:
- Experience with Braze
- Proficient with SQL
- Experience with Javascript
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