Tail Customer Insights Program
The TCI Program is a US based research team tasked with collecting qualitative, narrative based feedback from businesses using new and existing products. TCI offers an array of different studies to satisfy stakeholder curiosity at every stage of the product development cycle. Our team serves as a vital link between the product development/go-to-market teams and the users of the products. We aim to deliver objective, narrative driven feedback on the quality of user experience, performance, as well as the relative value of the product, so that the development teams can prioritize improvements, gauge product effectiveness, and guide marketing communications.
New Product Strategist
- We are looking for a proactive individual to become a New Product Strategist to work with one of the world’s most exciting technology companies, .
- Your primary focus will be working with businesses using products - to understand and communicate their POV of new and existing products & features.
- Your role will be to recruit/speak with businesses, build rapport, pitch and test new and existing platform features with the ultimate goal of obtaining feedback on the experience, aggregating the data, and presenting insights to stakeholders.
- You have an opportunity to make an impact on how products and services are shaped, improved, viewed, and marketed.
Day to Day
- Each product research study spans from ~4 weeks to 3 months. ~50% + of project time is spent on the phone recruiting and assisting business owners via cold calls or collaborating with research coordinators, and collecting business feedback on their experience with products. ~25% of project time is spent on organizing and categorizing survey/research findings. ~25% of the time is spent creating the storyline and presentation to present back to stakeholders.
- Your first 30-60 days you will be assigned 1 project at a time. You will complete 2-3 projects in your first 100 days.
- After the completion of your 2nd project, you will be expected to work on 2-3 projects simultaneously.
- Expect to collaborate with team members with the team working remotely.
Requirements
- Recruiting via cold calls/email outreach - working with businesses in a sales, consultative type role or something similar (although our team does not pitch/sell actual Google products or services to customers)
- Ability to think about users pain points, needs, and wants from a product perspective and translate that into a narrative story (what are the product solutions for challenges that users are experiencing)
- Experience in providing insightful and meaningful feedback, and reporting for high level execs, managers, product teams, or engineers (data visualization, high-level insights, etc.)
- Experience creating presentations/reports for high level execs, managers, product teams, or engineers
- Experience working with customers and digital/B2B products - pitch, implementing, account assistance, troubleshooting
- Adept to being flexible and working in an ambiguous and ever changing environment
- Capacity to work independently with minimal supervision
- Complete tasks within deadlines
- Experience working in a team setting
- Ability to communicate clearly and concisely (written & verbal)
- Bachelor’s degree with a strong academic background
- 1-2 years of experience and/or relevant internship experience
Bonus Requirements
- Research experience with qualitative data and survey creation
- Recruiting research participants via cold calls
- Experience in working with Google Workspace (Sheets, Slides, Meet, etc.)
Job Schedule
Job Types: Full-time, Contract
Pay: $20.00 - $25.00 per hour
Schedule:
Experience:
- Qualitative analysis: 1 year (Preferred)
- Survey, Research: 1 year (Preferred)
- Cold Calling, Sales: 1 year (Preferred)
Work Location: Remote
