The Media Strategist reports to the Head of Demand Generation, and is primarily responsible for the management and strategy of our client’s budgets that are dedicated to programmatic and direct display campaigns, as well as content syndication and full funnel partners supporting an ABM strategy. This position plays a key role in managing partners, making strategic recommendations about budget investment, and ensuring delivery is track and on time. We will rely on your expertise in understanding the company’s target audience, goals and overall strategy.
Requirements
- Assess existing and new partners who fit our clients needs for programmatic, direct, and content syndication programs. Develop a POV on where to invest, divest, or test on a quarterly basis.
- Track content, assets, ad, and messages utilized on each platform and give feedback and recommendations on how to optimize to improve performance and customer experience.
- Maintain day to day relationships with partners and ensure they are planning and delivering programs that align with the client’s strategies, target audience, budget, and performance goals.
- Develop reporting on a weekly basis to show performance and recommendations for optimizations and testing for programmatic and content syndication partners.
- Create and maintain a matrix comparing all possible partners to justify strategies and recommendations.
- Represent the CGM team with clients and brand leads to deliver proposals and reports on performance.
- Work closely with internal team to support recurring and ad hoc tasks and adhere to overall project management process.
Benefits
Not applicable as this is a Contractor role
