Apollo.io "Plays" allow for rules based automations within Apollo.io to build an automatic inbound and outbound lead generation engine. Pre-built templates or custom plays can be used to:
- Target new hires in roles at target accounts (more likely to consider new technology or change.
- Convert Anonymous website visitors (using Dealfront integration)
- End sequences for outdated data or contacts that have changed jobs
- Find contacts at accounts that are showing research intent around your keyword topics (using Leadsift intent data)
and lots more.
Automating Outreach with Apollo.io Plays - Video Tutorial
***Update on converting Anonymous website visitors***
Apollo recently released website visitor ID as part of the platform so there is no longer a need to use a third party tool like Dealfront for this functionality. I made two videos to help:
1. How to Set Up Apollo io Website Visitor ID Part 1
2. How to Set Up Apollo.io Website Visitor ID Part 2 (Adding Plays with Sequences)
